Marketing Strategies for Small Businesses

Branding & Marketing Strategies for Small Businesses

Have you just launched a small business or been hired by one? Placing your product’s features and benefits in front of qualified prospects and converting them into customers is the overarching strategy of a well-thought out marketing plan. Marketing dollars are generally scarce and every expenditure needs to been evaluated for return on investment. Follow these recommendations from successful marketing executives to jump start your company’s marketing plan. Prepare for impact and results!

The anchor piece of a small business’s marketing strategy should be a well-defined presence and branding through a company’s website. This website should highlight features and benefits of the products and services available. It should be intuitive, user friendly and crisp. If prospects can order goods and services directly from the website, ensure adequate security software is in place to protect customer data.

Develop marketing brochures, flyers and presentations for the sales team and account executives.  These marketing pieces should be shared with all employees throughout the company to ensure consistent messaging on products and brands.  Take advantage of the awesome deals offered by Groupon coupons and order visors with your company logo from the huge selection available at Lids. These can be given to staff and clients alike for endorsement and advertising.

When considering media buys for print, digital or audio ads, carefully exam the audience size and demographic for each outlet. Do these profiles match your target market?  Advertising campaigns generally need to be made in three series to achieve maximum impact and brand recognition. Return can be measured if coupon codes are included in the advertising.

Finally, don’t discount the value of social media marketing. If this is an appropriate venue for your target market, by all means take full advantage of this channel. Endorsements and reviews and multiply sales and create customer and brand loyalty. If you start a social media campaign, commit to it and sign one individual in the company to be responsible for boosting online presence each day. Follow these recommendations; explore options for maximum use of your marketing budget and you’ll be converting prospects into clients with increasing frequency. Best of luck to you and your team!…

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